VATICAN CITY, MAR 5, 2004 (VIS) - The Pope has sent a message to Cardinal Renato R. Martino, president of the Pontifical Council for Justice and Peace, for a conference that is taking place today and tomorrow at the dicastery's main office on the theme "The Business Executive: Social Responsibility and Globalization."
"The present conference," writes the Holy Father, "is taking place at a time when the financial and commercial sector is becoming increasingly aware of the need for ethical practices which ensure that business activity remains sensitive to its fundamentally human and social dimensions."
John Paul II emphasizes that "among the important ethical issues facing the business community at present are those associated with the impact of global marketing and advertising on the cultures and values of various countries and peoples. A sound globalization, carried out in respect for the values of different nations and ethnic groupings, can contribute significantly to the unity of the human family and enable forms of cooperation which are not only economic but also social and cultural. Globalization must become something more than simply another name for the absolute relativization of values and homogenization of lifestyles and cultures."
MESS/BUSINESS/MARTINO VIS 20040305 (190)